Week 6 - MBA 6601 - Blog Post 2- Tik Tok and AI
TikTok, the wildly popular social media platform, has gained significant attention in recent years due to its innovative use of artificial intelligence (AI) algorithms. At its core, TikTok relies heavily on AI to personalize and curate content for its users. The platform utilizes machine learning algorithms that analyze user behavior, preferences, and interactions to deliver a tailored feed of videos that are likely to capture users' interest. The AI algorithms employed by TikTok are designed to continuously learn and adapt based on user feedback. As users engage with content on the platform by liking, sharing, or commenting, the algorithms gather data to refine their understanding of individual preferences. This allows TikTok to present users with a seemingly endless stream of videos that align with their interests, increasing user engagement and retention. Furthermore, AI plays a significant role in TikTok's video editing features. The platform offers a variety of filters, ef